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Founder Docs

There's no guidebook to being a startup founder. That's why we created Founder Docs.

You need answers at the exact moment a problem pops up. Whether you're navigating the earliest stages of developing an idea, building your MVP, trying to secure initial funding, or tackling any of the other endless challenges facing founders today, Founder Docs can help lead you to growth.

Dig in. Look around. Have a new, better take on how to do something? Share an update to anything you read here. Subscribe to the content threads that are most relevant to your journey. Here's to building something great.

Featured articles

Article

Beyond your first sales hire: Sales team, assemble!

If you want to grow your startup, you’ll need a sales squad that understands your mission and is ready to grow the company with you. Be in the driver's seat for your follow-up sales hires, to shape a team that’s aligned with your culture and equipped to educate the market.

by KG Ganapathi

Article

What to expect from your startup marketing leader's first 90 days

You’ve brought on your first marketing leader—exciting times! But what happens now? Find out how to guide the new head of your marketing department to success by laying out a solid 90-day plan.

by Ken Babcock

Article

Running a lean startup, part 1: The basics

When you’re building a startup, every dollar counts — but knowing where to save and where to invest can be a challenge. Learn the basics of optimizing your spending and building a resilient, growth-oriented business.

by Vinay Jain

Article

Running a lean startup, part 2: Where to deploy venture funds

How do you make the most of your venture capital to drive growth and achieve your startup's goals? Get practical advice and real-world examples to help you allocate your resources strategically at the seed stage.

by Vinay Jain

Article

Stories of PMF failure and lessons learned

Discover the critical planning that goes behind finding product-market fit, and the common traps that can derail even the most technically sound founders.

by Varun Mehta

by Wing VC

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