1. The GoDaddy Story

    In 2011 GoDaddy was at an inflection point. Small businesses were changing the way that they got online.

  2. Commoditization Accelerants: Three Examples

    • Peter Wagner
    • Charts

    In “How I Learned to Stop Worrying and Love Commoditization”, Peter Wagner introduces the concept of the “commoditization accelerant”. Here are three examples.…

    Commoditization Accelerants: Three Examples
  3. The Wing Manifesto, Part II: The DMC Shift

    • Peter Wagner
    • Essays

    We are at a nexus of change in business markets that will likely take 15 years to play out, and be at least an order of magnitude greater than any that has come before.

  4. The DMC Shift is a Rogue Wave

    • Peter Wagner
    • Charts

    Once thought to be only legend, rogue waves occur when previously distinct waves merge to form a new one of unprecedented scale. As far as technology shifts go, DMC is a rogue wave.

    The DMC Shift is a Rogue Wave