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Founder Docs

There's no guidebook to being a startup founder. That's why we created Founder Docs. 

You need answers at the exact moment a problem pops up. Whether you're navigating the earliest stages of developing an idea, building your MVP, trying to secure initial funding, or tackling any of the other endless challenges facing founders today, Founder Docs can help lead you to growth. Here's to building something great.
Recently updated docs
A founder's journey is never static. Neither is the content in Founder Docs. Here are the most recently updated docs, so you can stay one step ahead.
The AI growth flywheel: Scaling fast with an automated sales rep
Article
Iterate to innovate: The founder’s guide to product-market fit
Article
How to win sales: Your first two minutes matter most
Article
A founder’s playbook for finding and vetting top candidates
Article
Confronting the unspoken: A founder's guide to managing fears
Article
Featured collections
Explore expertly curated collections focused on some of the most critical inflection points in a startup's trajectory.
Research
Collection
Product
Collection
Early-stage hiring
Collection
Featured articles
Article
Beyond your first sales hire: Sales team, assemble!
If you want to grow your startup, you’ll need a sales squad that understands your mission and is ready to grow the company with you. Be in the driver's seat for your follow-up sales hires, to shape a team that’s aligned with your culture and equipped to educate the market.
Read More
by KG Ganapathi
Article
What to expect from your startup marketing leader's first 90 days
You’ve brought on your first marketing leader—exciting times! But what happens now? Find out how to guide the new head of your marketing department to success by laying out a solid 90-day plan.
Ken Babcock
by Ken Babcock
Article
Running a lean startup, part 1: The basics
When you’re building a startup, every dollar counts — but knowing where to save and where to invest can be a challenge. Learn the basics of optimizing your spending and building a resilient, growth-oriented business.
by Vinay Jain
Article
Running a lean startup, part 2: Where to deploy venture funds
How do you make the most of your venture capital to drive growth and achieve your startup's goals? Get practical advice and real-world examples to help you allocate your resources strategically at the seed stage.
by Vinay Jain
Article
Stories of PMF failure and lessons learned
Discover the critical planning that goes behind finding product-market fit, and the common traps that can derail even the most technically sound founders.
by Varun Mehta
by Wing VC
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