Drift: Creating Revenue with Conversational Marketing

Season 1 Episode 10
  • Host

    Zach DeWitt

  • Guests

    David Cancel

    Drift

  • Date

    January 28, 2020

  • Duration

    40 minutes

Subscribe to the Innovaitors Podcast:

Finding the best solutions for generating leads and building revenue online doesn’t have to be as challenging as it was in the past. With the help of conversational marketing, obtaining customer information and sealing deals is less of a challenge.

David Cancel, CEO of Drift, has helped many companies generate revenue through conversational marketing. With the help of AI, Drift can help generate more leads, collect desired information and create the entry point for sales. Cancel has a philosophy on company building and knows why AI is so important in Drift’s success. Inspired by the internal pains companies endure to find the best methods for lead generation and customer experience, Drift has recently been named to the Forbes Cloud 100 and the LinkedIn Top 50 Start-up list.

Drift is the world’s leading conversational marketing and sales platform

Drift allows customers to instantly start chatting with a bot or a sales representative to get their questions answered quickly. The company serves up to 150,000 businesses and is the fastest-growing SaaS company.

Drift is a trend-focused company

Cancel used a very different approach when starting Drift. The company focused more on the macro-changes it saw, behavioral changes and the momentum the world was already picking up on, and used those factors to resegment existing markets.

Drift uses chat as an entry point for sales

Conversational marketing is how Drift shortens the path to revenue for their clients. With the help of AI, Drift’s software can chat with potential consumers, collect desired information and create more leads for their clients.

Listeners interested in following the process of Drift can visit their website, LinkedIn and Twitter pages.

Key takeaways:

  • The average website only converts 2% of its traffic. Drift is helping its customers generate more leads, convert more traffic and book more meetings
  • Drift is much more than a chatbot, in that it is a seamless platform to coordinate and manage all customer conversations
  • Cancel believes that AI will be in every application over the next decade. The goal is to never build an AI-powered company but to build the best product that serves customers needs

Related Episodes