Jeff Schneble knows that most people don’t hear the term 401(k) and get excited — but he does. For the CEO of Human Interest, it’s about the opportunity to give more people access to a retirement savings and investing plan. His startup builds retirement plans catered to small and medium-sized businesses left behind by outsized and complicated traditional plans, leaving their employees without the tax advantage that comes with investing directly from their paychecks. “What we are really talking about is the last 20 to 30 years of someone’s life,” Schneble tells Forbes. “The two outcomes are: if they save adequately, they can spend the last 20 to 30 years of their lives doing stuff they’ve always wanted to do, if they don’t save enough, then you are in a really tough spot.”